Los Angeles (Summer 2012) – Low Luv by Erin Wasson debuts its summer 2012 collection with a nod to Wasson’s signature edgy style. Launched in 2009, in collaboration with world-renowned jeweler, Pascal Mouawad, the Low Luv collection continues to exhibit the timeless beauty of Erin’s aesthetic and keen eye for fashion and accessories.
Model, designer, entrepreneur and actress, Wasson brings her prolific low-key and free-spirited sense of style to the Low Luv collection. For Summer, Erin was inspired by her world travels with an overarching theme of love and loyalty. Wasson’s fascination with ancient symbolism is referenced throughout the collection. Highlights include: rare coins and antiqued keys, Afghani engraving, and a chain mail bag necklace with healing rose quartz inside.
“I’ve always been intrigued by the powers of symbolism. Symbols are incredibly evocative. When working on a collection, my goal is to create pieces that provoke emotion and personal meaning,” states Wasson.
Low Luv jewelry retails between $30 and $225 and is carried at upper tier department stores, specialty boutiques, select online stores including Shopbop, Opening Ceremony and Nordstrom, as well as Glamhouse.com.
Founded by renowned entrepreneur Pascal Mouawad, Glamhouse is a destination for fashion jewelry and accessories designed by celebrities and style icons. As the fourth generation jeweler of the prestigious Mouawad diamond house, Pascal has long cultivated strong connections with the glamorous world of Hollywood. Through Glamhouse, he builds on his relationships with artists and celebrities, giving them the creative freedom to design fashion jewelry collections under their own label while receiving his counsel and expertise. Glamhouse brands are sold at major department stores and specialty boutiques in the U.S. and throughout the world, and now at glamhouse.com. For more information, please visitwww.glamhouse.com
About Erin Wasson
Model, designer, entrepreneur, actress: Erin Wasson is the multifaceted beauty par excellence. A classic American beauty hailing from the great state of Texas, Wasson is one of modeling’s blue chip faces. Her prolific career has had countless highlights: she has graced the covers of innumerable magazines, including the French, German, Spanish and Australian editions of Vogue, shot with renowned photographers such as Steven Meisel, Mario Testino, Patrick Demarchelier and Ellen von Unwerth, and walked runways for every important European fashion house (Chanel, Gucci, Lanvin and Balenciaga, to name a few). Since 2002, Wasson has been an international face of Maybelline, and she has appeared in campaigns for H&M,Victoria’s Secret and The Gap, among many other high-profile brands. But Wasson transcends the job title “model,” or even “supermodel.” Her low-key and free-spirited sense of style has inspired many and Wasson served as muse, and then stylist, for CFDA Award winning designer Alexander Wang. In 2008, Wasson made the natural leap to designer, kicking off a three season apparel collaboration with storied skate-and-surf brand RVCA and launching her own line of jewelry, Low Luv, which is currently sold at more than 200 stores worldwide. For Fall 2011, she returned to the studio to design a capsule collection for French brand Zadig & Voltaire. Wasson’s remarkable charisma makes her a natural for the big screen, as well. She has appeared alongside Justin Timberlake in a series of short films for the William Rast brand and made acameo appearance in Sofia Coppola’s Somewhere. Wasson makes her feature debut in a leading role in this summer’s film adaptation of the best-selling novel, Abraham Lincoln: Vampire Hunter. Uniquely versatile and notoriously hard-working, she spends much of her free time traveling and working in support of animal rescue and serves on the advisory board of Saving America’s Mustangs. She lives in New York City and Santa Monica, California.