Brand introduces new fashion layer to teen-favorite staples
New York, NY – July 13, 2012 – Aéropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual apparel for young women and men, today announced a partnership with film actress Chloë Grace Moretz, who will serve as Aéropostale’s celebrity brand ambassador. The campaign will begin with the 2012 back-to-school season and continue through the spring of 2013. In this new role, the Dark Shadows star and young fashionista will work with Aéropostale to highlight the brand’s exciting new looks, in addition to promoting the company’s philanthropic endeavors.
“We are thrilled to announce Chloë Grace Moretz as our celebrity brand ambassador and welcome her to the Aéropostale family,” said Scott Birnbaum, Senior Vice President of Marketing and Ecommerce at Aéropostale. Mr. Birnbaum continued, “We’re introducing exciting new fashion and Chloë is the perfect role model to showcase these great looks. She has amazing style and has quickly become a fashion icon for today’s teens.”
The back-to-school collection will be available in all stores beginning July 16, 2012. New fashion pieces will complement the great product and outstanding value for which Aéropostale is known. The line will include fashion tops, colored and patterned denim and statement pieces such as moto jackets and chunky sweaters. The campaign, featuring Moretz, was shot by renowned photographers, Rocco Laspata and Charles Decaro. In-store displays, as well as extensive print, online and outdoor advertising will highlight Aéropostale’s new partnership with the young actress and feature a variety of looks.
“I have always been a huge fan of Aéropostale,” said Chloë Grace Moretz. “Their looks are fun and easy to wear, making it the perfect brand for my on-the-go lifestyle. Fashion is a huge part of my life, which is why I chose to partner with the brand. I am so excited to join the Aéropostale team.”
Aéropostale customers can also shop for ‘Chloë’s Favorites’, a curated collection featuring her personally styled looks and favorite must-have items for each season, available both in-store and online. ‘Chloë’s Favorites’ will be the first of many opportunities for Chloë to communicate her personal style with fans after the collection debuts.
About Aéropostale, Inc.
Aéropostale®, Inc. is a primarily mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aéropostale® stores and 4 to 12 year-old kids through its P.S. from Aéropostale® stores. The Company provides customers with a focused selection of high quality fashion and fashion basics at compelling values in an innovative and exciting store environment. Aéropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aéropostale® products can only be purchased in Aéropostale® stores and online at http://www.aeropostale.com. P.S. from Aéropostale® products can be purchased in P.S. from Aéropostale® stores and online at http://www.ps4u.com and http://www.aeropostale.com. The Company currently operates 916 Aéropostale® stores in 50 states and Puerto Rico, 73 Aéropostale stores in Canada and 90 P.S. from Aéropostale® stores in 21 states. In addition, pursuant to various licensing agreements, our licensees currently operate 21 Aéropostale® and P.S. from Aéropostale® stores in the Middle East, Asia and Europe.